385.263.1523 info@pivotslc.com

The AV Marketer

    Alexa for Business: Are We Ready?

    Posted by Christa Bender on Jun 28, 2019 7:51:27 AM

    While you may not be a sci-fi aficionado, you may be familiar with movies and TV shows that feature characters using voice commands as part of everyday life. Thanks to Siri, Alexa, and Cortana, using voice commands in your home is quite common and now it is showing up in the workplace. Fun fact: in 2018 there were 50 million Alexa and Google Home devices in the U.S. alone.

    One of the companies that is bringing voice commands to the workplace is Amazon with their Alexa for Business solution. Most people know of Alexa from the TV commercials or because they have implemented it in their homes.

    Alexa for Business is following the trend of consumer technology following you to work. Remember when Blackberry phones were the phone most commonly used for work, so everyone laughed at the idea of implementing iPhones in the workplace? Similar to iPhone’s launch in 2007, Alexa for Business wants to be a part of your workplace, yet some people are skeptical and resistant.

    You may be asking yourself what Alexa for Business can do in the workplace. Think of Alexa for Business as being your own personal assistant. Think about the tasks that you do daily that you can now verbally ask Alexa to help you with:

    Read More →

    Topics: workplace, digital assistant, voice commands, language recognition, Alexa for Business

    How to Get Your Blog Readers to Take Action

    Posted by Susan LaPoint on Jun 3, 2019 11:00:00 AM

    You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

    Read More →

    Topics: online engagement, blogging

    Tips for Getting Your Business Blog Started

    Posted by Christa Bender on Mar 20, 2019 12:56:48 PM

    As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that. 

    Read More →

    Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team

    5 Tips To Get Your Social Media Strategy Started

    Posted by Christa Bender on Jan 29, 2019 9:00:00 AM

    Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

    Read More →

    Topics: social media, social media for business, social media marketing, social media strategy

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

    Read More →

    Topics: Social, social media for business, social media marketing, HubSpot