The AV Marketer

While you may not be a sci-fi aficionado, you may be familiar with movies and TV shows that feature characters using voice commands as part of everyday life. Thanks to Siri, Alexa, and Cortana, using voice commands in your home is quite common and now it is showing up in the workplace. Fun fact: in 2018 there were 50 million Alexa and Google Home devices in the U.S. alone.

One of the companies that is bringing voice commands to the workplace is Amazon with their Alexa for Business solution. Most people know of Alexa from the TV commercials or because they have implemented it in their homes.

Alexa for Business is following the trend of consumer technology following you to work. Remember when Blackberry phones were the phone most commonly used for work, so everyone laughed at the idea of implementing iPhones in the workplace? Similar to iPhone’s launch in 2007, Alexa for Business wants to be a part of your workplace, yet some people are skeptical and resistant.

You may be asking yourself what Alexa for Business can do in the workplace. Think of Alexa for Business as being your own personal assistant. Think about the tasks that you do daily that you can now verbally ask Alexa to help you with:

You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that. 

Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.