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The AV Marketer

    5 Reasons Why You Need a Content Calendar

    Posted by Pivot Team on Jun 10, 2021 11:55:08 AM

    Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.

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    Topics: Social, social media marketing, Content Calendar

    Training Tips: How to Get in Shape for Social Media

    Posted by Pivot Team on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: Social, social media for business, social media marketing, HubSpot