Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.
One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.
You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.