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The AV Marketer

    Should You Outsource Your Content Development?

    Posted by Pivot Team on Feb 16, 2022 4:19:54 PM

    If you’re a marketer in the audiovisual technology industry—or any industry for that matter—you’re probably sick of hearing about how you need to create content. You need content for lead generation, content for social media, and content for your blog.

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    Topics: content marketing, audiovisual industry, SEO, content strategy, copywriting skills

    5 Essential Steps to Take Before Starting Your Blog

    Posted by Pivot Team on Dec 30, 2021 9:32:49 AM

    Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning. 

    Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.

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    Topics: SEO, keywords, HubSpot, blog, Content Calendar, Target Audience

    Is Your Website Healthy? Find Out with This Website Grader Tool.

    Posted by Frances Johnson on Oct 27, 2021 11:07:53 AM

    Your company’s website looks great, but you aren’t ranking in search results the way you want to. What gives? We have a new tool that can help you identify some surprising factors that could be impacting your SEO.  

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    Topics: SEO, mobile optimization, website visitors

    Be a Better Marketer with Marketing Automation

    Posted by Frances Johnson on Jul 20, 2020 12:34:59 PM

    Marketing in the digital age is no easy task—and it’s only getting harder. Your customers are researching and self-educating online long before they want to hear from your sales team. And even people who are visiting your site stay largely anonymous. That leaves you without enough information about the personality and needs of your potential customers.

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    Topics: marketing automation, SEO, B2B Marketing