Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.
As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that.