Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.
For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.
Well, do we have good news for you.
Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.
Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into?
One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.
You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.