Marketing is all about understanding your audience—what they want, when they want it, and how to get their attention. But in a crowded digital space, it can feel like you’re guessing at what your prospects are thinking. This is where buyer intent tools come in. They let you see beyond the surface to understand which prospects are actively researching solutions like yours and who’s showing signs of being ready to buy. If you’re not using buyer intent data yet, you’re missing out on an invaluable tool for modern marketing.
Read MoreWe've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
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