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The AV Marketer

    5 Essential Steps to Take Before Starting Your Blog

    Posted by Pivot Team on Dec 30, 2021 9:32:49 AM

    Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning. 

    Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.

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    Topics: SEO, keywords, HubSpot, blog, Content Calendar, Target Audience

    Why You Need a CRM That Drives Growth

    Posted by Frances Johnson on Jul 31, 2019 9:00:00 AM

    This blog was originally posted on July 31, 2019. It has been updated on January 14, 2022.

    In the workplace of just a generation ago, the Rolodex was about as advanced as client management got. For some people, old habits die hard (my mom still swears by her Rolodex, and it is embarrassing). For the rest of us, there are plenty of digital tools and automated workstreams to help you track and cash in on big opportunities.

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    Topics: HubSpot, CRM, Inbound Sales, Sales Enablement

    Training Tips: How to Get in Shape for Social Media

    Posted by Pivot Team on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: Social, social media for business, social media marketing, HubSpot