Helping Clients Win on LinkedIn: Pivot’s Certified Approach

LinkedIn is more than a professional networking platform. For marketers, it’s where decision-makers actively spend time shaping purchasing and partnership decisions. Nearly half (48%) of decision-makers dedicate an hour or more each week to consuming thought leadership content, and 49% say it influences their buying decisions.

Pivot uses LinkedIn as a cornerstone of our clients’ marketing strategies. With LinkedIn Marketing Certification, we ensure every campaign we run is strategic, impactful, and tailored to connect with the right people at the right time. In this blog, we’ll explain why LinkedIn matters, how Pivot leverages this certification, and what it means for your success.

Helping Clients Win on LinkedIn: Pivot’s Certified Approach

LinkedIn is more than a professional networking platform. For marketers, it’s where decision-makers actively spend time shaping purchasing and partnership decisions. Nearly half (48%) of decision-makers dedicate an hour or more each week to consuming thought leadership content, and 49% say it influences their buying decisions.

Pivot uses LinkedIn as a cornerstone of our clients’ marketing strategies. With LinkedIn Marketing Certification, we ensure every campaign we run is strategic, impactful, and tailored to connect with the right people at the right time. In this blog, we’ll explain why LinkedIn matters, how Pivot leverages this certification, and what it means for your success.

Why LinkedIn Marketing Certification Matters

The LinkedIn Marketing Certification equips marketers with the skills to maximize the platform’s potential. It covers everything from targeting and ad creation to full-funnel strategies that guide audiences from awareness to action.

This certification transforms the way marketers:

• Reach Decision-Makers: Thought leadership content enhances 89% of decision-makers' perceptions of an organization. Certified marketers learn how to create campaigns that connect with this audience.
• Boost ROI: Certified professionals leverage LinkedIn’s tools and strategies to deliver stronger, more cost-effective results.
• Stay Ahead: Certification ensures marketers keep up with LinkedIn’s latest features and best practices, creating campaigns aligning with the platform’s evolution.
  
  

Pivot’s Certified Approach

Pivot integrates LinkedIn Marketing Certification into everything we do to ensure our clients achieve the best possible results.

• Capture LinkedIn leads and sync them directly into HubSpot for seamless tracking.
• Personalize LinkedIn ads using HubSpot’s audience insights, creating messaging that resonates with prospects.
• Analyze campaign performance holistically, ensuring your LinkedIn efforts align with your broader marketing goals.

3. Developing Full-Funnel Campaigns
Pivot uses LinkedIn’s full-funnel strategies to guide audiences from initial awareness to final conversion. Whether we’re building brand recognition or driving sales, we ensure each step of the journey supports your business goals.

4. Refining Campaigns with Data
Our team continuously optimizes LinkedIn campaigns by applying insights gained through the certification. We test, analyze, and refine campaigns to maximize engagement and conversions, making every dollar work harder for you.

What This Means for You

When you partner with Pivot, you gain a team of LinkedIn-certified professionals who bring expertise, strategy, and precision to your campaigns.

Here’s what you can expect:

• Campaigns that connect with decision-makers.
• Seamless integration between LinkedIn and HubSpot.
• Measurable results that align with your goals.

Winning with LinkedIn and Pivot

Success on LinkedIn comes from aligning your campaigns with a clear, data-driven strategy. At Pivot, we specialize in helping businesses connect LinkedIn and HubSpot for seamless, impactful marketing. Curious how your current approach measures up?

Book a consultation today, and let’s assess your LinkedIn and HubSpot alignment to uncover new opportunities for growth.