mobile apps
TikTok’s Ad Potential Makes us Dance like a Zoomer
Your content is your reputation and TikTok yields the high engagement rates you need in future marketing campaigns.
Freshdesk to HubSpot Migration: Why the Native Integration Falls Short
The native Freshdesk and HubSpot integration has major limitations, leaving behind conversations, notes, and historical data. Learn how a custom migration solves this.
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marketing automation
Be a Better Marketer with Marketing Automation
Marketing in the digital age is no easy feat. Learn how to engage anonymous self-educating visitors and automate your important (but tedious) tasks.
Frances Johnson
Jul 20, 2020
B2B Marketing
The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Jane Johnson
Jun 24, 2020
social media marketing
How To Make Your B2B Marketing Big on Social Media
Even businesses marketing to other businesses need a social media strategy. Here’s how to make a big impact online.
Frances Johnson
Oct 14, 2019
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