mobile apps
TikTok’s Ad Potential Makes us Dance like a Zoomer
Your content is your reputation and TikTok yields the high engagement rates you need in future marketing campaigns.
Should You Use AI-Generated Content? Pivot Has Answers
If you’re wondering whether AI-generated content is right for your business, you’re not alone. At Pivot, we get questions about this all the time. The truth is, AI can be an amazing tool—but only when used the right way. Let’s break it down, answer your top questions, and share our best practices for using AI in content creation.
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marketing automation
Be a Better Marketer with Marketing Automation
Marketing in the digital age is no easy feat. Learn how to engage anonymous self-educating visitors and automate your important (but tedious) tasks.
Frances Johnson
Jul 20, 2020
B2B Marketing
The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Jane Johnson
Jun 24, 2020
social media marketing
How To Make Your B2B Marketing Big on Social Media
Even businesses marketing to other businesses need a social media strategy. Here’s how to make a big impact online.
Frances Johnson
Oct 14, 2019
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