Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning.
Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.
Topics: SEO, keywords, HubSpot, blog, Content Calendar, Target Audience
As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that.
Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team
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