Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.
Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into?