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4 Ways a Business Blog Could Help your Company Stand Out

Discover how a business blog can help your company increase its visibility, authority, and lead generation.




Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.

It Attracts New Visitors to Your Website

You might have the most engaging and helpful website in your industry, but if it’s not attracting new visitors, it’s not reaching its full potential. Blogging adds fresh, helpful content to your site, making it more likely to appear in search results.

Plus, blog posts are easy for people to share on social media—generating even more exposure. You worked hard to create an impressive site. Now it’s time to make sure people notice it.

It Helps Convert Visitors into Buyers

Each blog post is an opportunity to generate new leads. Increasing organic site views through your blog will help build a productive relationship between customers and your company.

Potential customers are more likely to become buyers if your blog provides them with answers to the questions they are researching on the Internet. Leads from search engine results have a 14.6% close rate, compared to a 1.7% close rate from outbound leads.

It Establishes Your Company as an Industry Authority

Publishing consistent, helpful blog posts will build trust between you and your target audience. Each post that provides useful information adds to your company’s reputation as a credible industry authority. This credibility and authority are priceless as your prospects enter the sales process. 

It Generates Long-Term Continuous Results

Quality blog posts deliver more than just short-term results. Posts with interesting, relevant topics don’t lose their value over time. If your post doesn’t attract the number of visitors you were hoping for in the first month, don’t panic. Its journey is far from over.

As the post begins to rank on search engines, it has the potential to bring in thousands of new leads over the time it’s published.

Pro Tip: Make an effort to update, optimize, and repurpose older blog posts to improve their ranking and introduce them to new audiences. Repurposing is an efficient way to boost your blog’s performance without constantly creating new content.

How to Start a Successful Blog

Ready to get your blog off the ground, but not sure where to start? Here are a few of our favorite tools to help you get started: 

  • HubSpot's CMS Hub

    CMS Hub gives you a platform for your blog that's fully connected to HubSpot's marketing, sales, and other services. The blog editor feature makes it easy to analyze your blog's SEO and add features like CTAs and subscription forms.

  • HubSpot's Blog Ideas Generator

    Sometimes the hardest part of creating a great blog post is coming up with an engaging starting point. With the blog ideas generator, you can enter up to five keywords and HubSpot will auto-generate a list of possible blogging headlines.
  • Google Keyword Planner

    This free tool can help you plan which keywords will be most effective in your blogging. All you need to do is enter a few words, products, services, or phrases related to your business and Google will instantly provide a list of relevant keyword ideas. Already have your keywords in mind? Enter them into the keyword planner to see their search volume metrics and how well Google predicts they will perform in the future. 

Need help with your blog?

Need help with your business blog? We can help, contact Pivot today.

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