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The AV Marketer

    Pivot Team

    Barry Bison is the Pivot mascot. We found him at a gift shop on Antelope Island in the middle of the Great Salt Lake. If you ever want to see a real bison up close, Antelope Island is the place to visit. And you may see some antelope too.

    Recent Posts

    Should You Outsource Your Content Development?

    Posted by Pivot Team on Feb 16, 2022 4:19:54 PM

    If you’re a marketer in the audiovisual technology industry—or any industry for that matter—you’re probably sick of hearing about how you need to create content. You need content for lead generation, content for social media, and content for your blog.

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    Topics: content marketing, audiovisual industry, SEO, content strategy, copywriting skills

    Become a Business Writer with These 7 Simple Steps

    Posted by Pivot Team on Jan 14, 2022 8:43:52 AM

    Every company and business has a story to tell, but telling a story well doesn’t come easily or naturally to everyone. Just ask anyone who’s listened to my Uncle Wally’s story about finding raccoons in his attic.

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    Topics: marketing automation, CRM, blogging, Business Writing

    5 Essential Steps to Take Before Starting Your Blog

    Posted by Pivot Team on Dec 30, 2021 9:32:49 AM

    Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning. 

    Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.

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    Topics: SEO, keywords, HubSpot, blog, Content Calendar, Target Audience

    Looking for Sales Leads? Try Hosting a Webinar.

    Posted by Pivot Team on Dec 30, 2021 7:30:58 AM

    Generating new sales leads is a top priority for nearly 80% of businesses, but almost 70% of them say they struggle to do just that. Are you one of them?

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    Topics: lead generation, inbound marketing, brand awareness, webinar

    TikTok’s Ad Potential Makes us Dance like a Zoomer

    Posted by Pivot Team on Jun 30, 2021 10:03:18 AM

    Woman checks ad on phone.

     

    Looking for a new addition to your marketing strategy that yields higher engagement rates and empowered advertising potential? TikTok has been diversifying it’s content and building a loyal user base, making it a perfect fit for marketers looking to expand their audience.

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    Topics: mobile apps, marketing automation, mobile video app, branding, B2B Marketing

    Why Your Business Needs A Social Listening Plan for Twitter

    Posted by Pivot Team on Jun 24, 2021 1:00:00 PM

    Psstpeople are talking about your business behind your back. You need a social listening plan to hear what they’re saying.

    The good news is, you don't need expensive, time-consuming focus groups to get to know your target audience. Customers and prospects are giving out free insights into your industry every day on Twitter. The bad news is, if you’re not actively listening, you’re missing out on priceless information. 

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    Topics: Twitter, Social Listening, Social Monitoring

    5 Reasons Why You Need a Content Calendar

    Posted by Pivot Team on Jun 10, 2021 11:55:08 AM

    Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.

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    Topics: Social, social media marketing, Content Calendar

    4 Ways a Business Blog Could Help your Company Stand Out

    Posted by Pivot Team on May 25, 2021 8:07:01 AM

    Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.

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    Topics: sales leads, av marketing, business blog, blogging, website visitors

    7 Ways to Be More Human in Your Email Marketing

    Posted by Pivot Team on Aug 26, 2019 3:16:30 PM

    Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.

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    Topics: technology marketing, email marketing

    How to Get Your Blog Readers to Take Action

    Posted by Pivot Team on Jun 3, 2019 11:00:00 AM

    You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

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    Topics: online engagement, blogging