If you’re a marketer in the audiovisual technology industry—or any industry for that matter—you’re probably sick of hearing about how you need to create content. You need content for lead generation, content for social media, and content for your blog.
Every company and business has a story to tell, but telling a story well doesn’t come easily or naturally to everyone. Just ask anyone who’s listened to my Uncle Wally’s story about finding raccoons in his attic.
Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning.
Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.
Generating new sales leads is a top priority for nearly 80% of businesses, but almost 70% of them say they struggle to do just that. Are you one of them?
Looking for a new addition to your marketing strategy that yields higher engagement rates and empowered advertising potential? TikTok has been diversifying it’s content and building a loyal user base, making it a perfect fit for marketers looking to expand their audience.
Psst…people are talking about your business behind your back. You need a social listening plan to hear what they’re saying.
The good news is, you don't need expensive, time-consuming focus groups to get to know your target audience. Customers and prospects are giving out free insights into your industry every day on Twitter. The bad news is, if you’re not actively listening, you’re missing out on priceless information.
Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.
Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.
Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.
You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.