One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.
You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.