If you’re a marketer in the audiovisual technology industry—or any industry for that matter—you’re probably sick of hearing about how you need to create content. You need content for lead generation, content for social media, and content for your blog.
Maybe you even have more ideas than you know what to do with, but proper content execution takes time. You're short on time and long on challenges. You want to look like an expert and a professional. You don’t want to waste time creating content that won’t attract the right people. You want to be smart about investing your time and resources into content that helps your overall marketing and sales goals. How do you manage it all? If you’ve thought about outsourcing your content, here’s what you need to know.
Find Industry-Specific Content Specialists
Should you consider enlisting contractors for your content development?
In many cases outsourcing is a wise move. You only use contractors when you need them, saving you from paying for benefits and other costs required when you hire full-time employees. However, not all contractors are created equal, and in the case of low-priced services, you tend to get what you pay for. Therefore, it’s important to do your research to ensure content creators have:
- Knowledge of your industry and customers
- Copywriting skills, including general SEO knowledge
- Modern marketing knowledge and capabilities
- Expertise in content strategy and execution
Request samples, testimonials, or case studies, as well as information about their background and experience. Ask questions about whether they can help you with all aspects of content, including strategy and integrating content with your other marketing efforts. Let them know how much you do or don’t want to be involved and then ask them what their processes are for that kind of relationship.
Build a Relationship with Your Content Team
Content developers take many shapes and forms. Sometimes they’re writers in your office, sometimes they’re expert freelancers who have industry experience, and sometimes they’re agencies.
Regardless of who they are, you’ll get immensely better content—and results—if you look for a relationship rather than a mere service that cranks out content pieces. Your content team, whether in-house or contracted, should really get what you do and be invested in your success.
If you're ready to develop your content strategy, contact us today!