Your company’s website looks great, but you aren’t ranking in search results the way you want to. What gives? We have a new tool that can help you identify some surprising factors that could be impacting your SEO.
Take action on your website. With our new Website Grader tool, powered by HubSpot, you can find out what’s working and what needs improvement. Good web experiences on any device are a must for engaging potential customers. And the more optimized your website is, the faster those potential customers will find you. The better you find and engage your audience, the easier it will be to accelerate and close the sale.
The Website Grader tool gives you a score on dozens of different aspects of your company’s website, including:
- Performance. Optimizing your website’s performance is key to increasing traffic, generating leads, and then turning those leads into new customers. Factors that impact your website’s performance include the size of your page, the number of HTTP requests the page makes, how long it takes the page to become interactive, the number of redirects, image size, and more. Bonus: How page speed impacts search rankings.
- SEO. Search engine optimization helps you get a higher score from search engines so your site ranks closer to the top of a search result, making it more visible to potential customers who need what you have to offer. Factors that improve SEO include: keywords, descriptive link text, and indexing permission for search engines. What about meta descriptions? While they don’t help you rank higher, they do help people decide whether to click on your listing. Bonus: How to write better meta descriptions.
- Mobile compatibility. More and more people are using mobile devices to search the web, including your customers. Mobile responsive design should be standard, but there are still a lot of websites that haven’t been optimized for mobile. In 2021!. If your company website is one of them, you’re missing out on valuable traffic, leads, and revenue. Elements that improve mobile compatibility include larger font sizes, interactive elements and buttons that are easy to find, and a responsive design that works on any screen regardless of the size. Bonus: How to analyze traffic by device.
The Bottom Line. Understanding where your website is performing well, and where it can be improved is the first step to making it a powerful and reliable tool for attracting and converting new customers. We can help you get there.
What’s Next? Use our Website Grader to find out how your website measures up.