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The AV Marketer

    The Problem with Buyer Personas

    Posted by Jane Johnson on Jun 24, 2020 1:18:33 PM

    We’ve had a lengthy love affair with buyer personas. I’ve created more than I care to count—analyzing pain points, interviewing customers or prospects, and making elegant charts to represent the target audience.

    But I’m done. I can’t look at another stock photo representing Ian IT Director, Fran Facilities Manager or Homer Human Resource VP.

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    Topics: B2B Marketing, Buyer Personas, ABM