Blog | Pivot

Up Your Content Game with HubSpot's Content Remix

Written by Sandy Caniff | Jun 24, 2024 5:24:02 PM

 

Creating and managing content can feel like an endless treadmill. You know you need fresh, relevant content for your marketing channels, but the sheer volume is overwhelming.

Enter HubSpot's Content Remix add-on feature. It's like a personal content wizard, transforming your single piece of content into multiple formats. Let's check out how this feature can elevate your content game for efficient and cohesive marketing.

The Magic of Content Remix

Imagine you've just crafted a stellar blog post. It's informative, engaging, and perfectly captures what your brand is all about. But why stop there? With HubSpot's Content Remix, this single blog post can morph into:

  • Targeted email campaigns
  • Social media posts tailored for each platform
  • Landing pages with specific messaging
  • Attention-grabbing social media images
  • And more!

It's all about working smarter, not harder. By repurposing your content across various platforms, you're not only saving time and resources but also ensuring your message reaches as wide an audience as possible. 

Key Features of Content Remix:

  • Multi-format generation: Transform content into various formats, including blog posts, emails, social media captions, landing pages, and generated images.
  • AI-powered customization: Ensure your content matches your brand voice across all platforms, thanks to advanced AI that learns and adapts.
  • Targeted audience selection: Customize audiences for each remixed content piece to ensure the right message reaches the right people.
  • Seamless HubSpot integration: Enjoy a streamlined workflow with HubSpot’s ecosystem, making content repurposing a breeze with the click of a button.

Efficiency and Engagement: The Dual Promise of Content Remix

In the pursuit of efficiency and engagement, Content Remix stands as a dual-threat. By repurposing content, you're not only maximizing your resources but also ensuring that your message resonates across different channels. This approach doesn't just save time; it amplifies engagement, with targeted content proven to drive significantly higher interaction rates. 

Consider this stat: HubSpot research shows targeted content drives 7x higher engagement rates than generic content. Repurposing with Remix allows you to deliver highly targeted messages that resonate with your audience, skyrocketing engagement.

  • Targeted audience selection: Craft messages that hit the mark by selecting audiences tailored for each piece of remixed content.
  • Streamlined workflow: Simplify your content strategy with tools designed for quick and effective repurposing.

Tailoring Messages for Targeted Impact with AI Customization

In the age of personalization, a one-size-fits-all approach no longer cuts it. Content Remix leverages AI to customize your messaging, ensuring that it speaks directly to the needs and interests of your target audience. This level of customization enables you to engage with your audience on a more personal and impactful level with:

  • Deep learning AI: Train the AI with your brand's unique voice and messaging for consistent, authentic communication.
  • Customizable content strategies: Use insights and analytics to tailor your content for maximum relevance and engagement.

90% of marketers who use AI say it is effective for generating content. Let us show you how Content Remix’s AI features can help your marketing efforts.

Seamless HubSpot Integration for a Smoother Marketing Workflow

The beauty of Content Remix lies in its seamless integration within the HubSpot ecosystem. This harmony between creation and distribution ensures a smooth, efficient marketing workflow, allowing you to focus more on strategy and less on the minutiae of platform management.

  • Unified platform: Manage your entire content strategy from a single dashboard, streamlining operations and enhancing productivity.
  • Integrated analytics: Track performance across channels from within HubSpot, enabling data-driven decisions to refine and optimize your strategy.

Want to see a detailed demo of how this works? Let’s meet.

Keeping Your Brand Voice Consistent Across Channels

Consistency is key in building brand trust and recognition. With Content Remix, maintaining a unified brand voice across all channels becomes not just a goal, but a standard practice. This consistency ensures that whether your audience encounters your brand on social media, via email, or on your website, they receive a cohesive, recognizable experience.

  • Voice adaptation technology: Leverage AI to adapt your core messaging across different formats while retaining your brand's unique tone and personality, while also addressing specific audiences and personas.
  • Content coherence: Ensure all remixed content pieces reflect your brand's values and messaging pillars, fostering trust and reliability.

Learn more about this feature with a customized demo for your company. 

From Strategy to Success: Leverage Pivot's HubSpot Expertise

We're not just fans of HubSpot's Content Remix; we're experts in leveraging its full potential to drive content marketing success. Pivot can guide you through developing a robust content strategy that makes the most of Content Remix through:

  • Strategic consultation: Benefit from tailored advice on how to best utilize Content Remix within your specific marketing strategy.
  • Creative repurposing ideas: Discover innovative ways to reframe and redistribute your content for maximum impact.

From integration tips to creative repurposing ideas, we're here to ensure your content not only reaches but also engages and converts your target audience. 

Ready to up your content creation game and elevate your overall marketing strategy? Let us show you how Content Remix can help your company. Book a demo with us today!