If you’re wondering whether AI-generated content is right for your business, you’re not alone. At Pivot, we get questions about this all the time. The truth is, AI can be an amazing tool—but only when used the right way. Let’s break it down, answer your top questions, and share our best practices for using AI in content creation.
Short answer: Not without human oversight.
At Pivot, we’re all about AI-assisted content. Why? Because it combines the efficiency of AI with the creativity, insight, and brand alignment that only humans can provide.
We use AI to enhance our process—not replace it. Tools like HubSpot’s Content Agent, Content Remix, and Copilot help us streamline tasks like keyword research or draft outlines, but our team ensures that every piece of content meets the highest standards of quality, relevance, and authenticity.
This is a big question for businesses. Here’s the deal: Google doesn’t penalize AI-generated content just because it’s created by AI.
However, Google’s algorithms prioritize content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Fully AI-generated content often struggles to meet these standards without human oversight.
Google’s focus is on value. If your content doesn’t provide unique insights or answer your audience’s questions, it won’t rank well—whether it’s created by a robot or a human.
Learn more about Google's guidance on AI-generated content.
It depends on your goals and how you use it. AI can be a great tool for:
But when it comes to creating content that resonates with your audience, builds trust, and drives results, human involvement is non-negotiable.
At Pivot, we recommend an AI-assisted approach to ensure your content is smart, strategic, and impactful.
This blog is a perfect example of how AI and human expertise can work together to create something truly impactful. Here’s how the process came together:
My Contribution: I outlined the blog’s purpose, identified the key questions it needed to tackle, and provided clear direction on how to answer them. I also guided the tone and style to reflect Pivot’s personality. Once AI laid the groundwork, I reviewed, refined, and revised the draft (twice!) to ensure it was polished, purposeful, and perfectly on-brand.
AI's Role: It helped draft, organize, and refine this blog based on my input. It made the process smoother, faster, and more consistent, but it didn’t do the heavy lifting alone.
End Result: The final product feels real, connects with you, and stays true to Pivot’s voice. Because no AI can replace the human insight and care that go into understanding what your audience needs.
This is what we mean by AI-assisted content—letting AI handle the repetitive tasks so humans can focus on what matters: depth, authenticity, and strategy.
🤖Fun fact: I tested this blog with an AI content detector, and it scored 23% AI-generated. (We target lower than 25%.) Even cooler, the featured image and audio narration? Both created with HubSpot’s AI tools.
Here’s our take: Use AI to amplify your efforts, not replace them.
Our best practices include:
At Pivot, we’re here to simplify the content process and help you achieve your goals without the guesswork. Whether you’re exploring AI tools or need a full-scale content strategy, our team combines data-driven insights with people-first creativity.
Ready to see what’s possible? Contact us today to explore our subscription levels and find out how we can help you achieve your content goals.