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The AV Marketer

    TikTok’s Ad Potential Makes us Dance like a Zoomer

    Posted by Kelsy Ensign on Jun 30, 2021 10:03:18 AM

    Woman checks ad on phone.

     

    Looking for a new addition to your marketing strategy that yields higher engagement rates and empowered advertising potential? TikTok has been diversifying it’s content and building a loyal user base, making it a perfect fit for marketers looking to expand their audience.

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    Topics: mobile apps, marketing automation, mobile video app, branding, B2B Marketing

    Why Your Business Needs A Social Listening Plan for Twitter

    Posted by Cade McAllister on Jun 24, 2021 1:00:00 PM

    Psstpeople are talking about your business behind your back. You need a social listening plan to hear what they’re saying.

    The good news is, you don't need expensive, time-consuming focus groups to get to know your target audience. Customers and prospects are giving out free insights into your industry every day on Twitter. The bad news is, if you’re not actively listening, you’re missing out on priceless information. 

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    Topics: Twitter, Social Listening, Social Monitoring

    5 Reasons Why You Need a Content Calendar

    Posted by Cade McAllister on Jun 10, 2021 11:55:08 AM

    Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.

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    Topics: Social, social media marketing, Content Calendar