The AV Marketer

Every company and business has a story to tell, but telling a story well doesn’t come easily or naturally to everyone. Just ask anyone who’s listened to my Uncle Wally’s story about finding raccoons in his attic.

Topics: marketing automation, CRM, blogging, Business Writing

Blogging is a powerful marketing tool that can lead to an average of 55% more visitors to your website, but a successful business blog requires a little planning. 

Before you run to your keyboard to start typing the first thing that comes to mind, here are five essential steps to consider.

Topics: SEO, keywords, HubSpot, blog, Content Calendar, Target Audience

Generating new sales leads is a top priority for nearly 80% of businesses, but almost 70% of them say they struggle to do just that. Are you one of them?

Topics: lead generation, inbound marketing, brand awareness, webinar

Crafting a perfect marketing email isn’t easy. It takes hard work to write a message that’s engaging and provides value to your customers. So, after all the time and effort you put into your email magnum opus, there’s nothing more devastating than ending up in your customer’s spam folder.

Topics: marketing emails, writing emails that convert, Email, Deliverability

Your company’s website looks great, but you aren’t ranking in search results the way you want to. What gives? We have a new tool that can help you identify some surprising factors that could be impacting your SEO.  

Topics: SEO, mobile optimization, website visitors

Topics: mobile apps, marketing automation, mobile video app, branding, B2B Marketing

Psst…people are talking about your business behind your back. You need a social listening plan to hear what they’re saying.

The good news is, you don't need expensive, time-consuming focus groups to get to know your target audience. Customers and prospects are giving out free insights into your industry every day on Twitter. The bad news is, if you’re not actively listening, you’re missing out on priceless information. 

Topics: Twitter, Social Listening, Social Monitoring

Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.

Topics: Social, social media marketing, Content Calendar

Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.

Topics: sales leads, av marketing, business blog, blogging, website visitors

Marketing in the digital age is no easy task—and it’s only getting harder. Your customers are researching and self-educating online long before they want to hear from your sales team. And even people who are visiting your site stay largely anonymous. That leaves you without enough information about the personality and needs of your potential customers.

Topics: marketing automation, SEO, B2B Marketing