The AV Marketer

Looking for a new addition to your marketing strategy that yields higher engagement rates and empowered advertising potential? TikTok has been diversifying it’s content and building a loyal user base, making it a perfect fit for marketers looking to expand their audience.

Psst…people are talking about your business behind your back. You need a social listening plan to hear what they’re saying.

The good news is, you don't need expensive, time-consuming focus groups to get to know your target audience. Customers and prospects are giving out free insights into your industry every day on Twitter. The bad news is, if you’re not actively listening, you’re missing out on priceless information. 

Is your social media strategy feeling a little bit like an improvised wedding speech from your uncle—rambling and a little embarrassing? When it comes to toasting or posting, it's better to plan ahead.

Business blogging is a powerful marketing tactic that can boost your company’s online visibility. Companies that utilize blogging generate an average of 67% more monthly leads than those that don’t. In a crowded digital marketplace, blogging could help your company’s unique mission and values stand out.

Marketing in the digital age is no easy task—and it’s only getting harder. Your customers are researching and self-educating online long before they want to hear from your sales team. And even people who are visiting your site stay largely anonymous. That leaves you without enough information about the personality and needs of your potential customers.

We’ve had a lengthy love affair with buyer personas. I’ve created more than I care to count—analyzing pain points, interviewing customers or prospects, and making elegant charts to represent the target audience.

But I’m done. I can’t look at another stock photo representing Ian IT Director, Fran Facilities Manager or Homer Human Resource VP.

Many marketers think of their process as a funnel. You spend time and resources to attract a large group of potential customers at the top of your funnel, and then a much smaller group of people come out the bottom of the funnel as converted customers. Then you start again with a whole new group of people at the top, wash, rinse, repeat.
But the funnel model leaves out one key marketing reality. Unlike an actual funnel where what comes out the bottom has no impact on what goes into the top, the experience of customers at the bottom of your funnel can have a big impact on whether they come back—and whether they refer other people to your company.

For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.

Well, do we have good news for you.

Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.

Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.

Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.